Top 5 Fashion Games on iOS in the UK: Q3 2024 Performance

In the third quarter of 2024, the top fashion games on iOS in the United Kingdom showed varied performance in terms of downloads, revenue, and active user engagement. Here’s a closer look at the trends for the leading apps:

Makeup ASMR: Makeover Story from Makeup Games for FUN saw a steady increase in weekly downloads, peaking at around 13K in mid-August before declining to approximately 6.1K by the end of September. Its revenue peaked early in the quarter at $963, followed by fluctuations that settled around $400 in the final week. The app maintained a strong active user base, growing from 146K to 176K by the quarter's end.

Project Makeover by Magic Tavern, Inc. consistently generated high weekly revenue, with figures ranging from $78.7K to $98.4K, peaking at the end of September. Download numbers started at nearly 9.8K and gradually decreased to 6.4K. Active users showed some volatility, starting at 115K, peaking in early August, and ending the quarter at about 96K.

Fashion Designer-Dress Up Game by Tap Q Games experienced a notable rise in downloads mid-quarter, reaching over 16K in early August. However, by the end of September, downloads tapered off to around 3.2K. Active user numbers mirrored this trend, climbing from 3.8K to a peak of 36.8K before declining to 26K.

Acrylic Nails! from Crazy Labs showed a consistent download pattern, with a peak of 9.5K in late July, followed by a reduction to 4.3K by September's end. The active user base started at 12.3K, peaked at nearly 19.3K, and settled at 11.9K by the quarter's conclusion.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a stable weekly download rate, fluctuating between 4.4K and 7.5K. Revenue was minimal, with occasional spikes such as $158 in the last week of September. Active users grew from 58.5K to a stable 60.8K by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the fashion gaming sector on iOS in the UK. For more detailed analysis and trends, visit Sensor Tower's website.